Turn Brand Perception into Performance With Data-Driven Strategies

💡Did you know? Businesses that use data-driven strategies drive five to eight times as

much ROI as businesses that don’t.

Data isn't just a buzzword. It helps you understand your audience, personalise experiences, and stand out from competitors. From messaging that resonates to optimising campaigns, data fuels impactful brand strategies. Read on to learn how data can help you position, track and optimise your brand!

📌Turn Brand Perception into Performance With Data-Driven Strategies

1️⃣Positioning Your Brand 

Data from brand audits, surveys, and analytics helps craft targeted messaging and define your brand's unique value. Analyse competitors and test your positioning to build a brand identity that reflects your values and resonates with your audience

2️⃣Tracking Your Brand  

Using the VKT brand tracking framework, we enable businesses to track their brand performance. Data-driven methods like website conversion rates, sales data, and customer lifetime value measurement help us assess brand effectiveness.

3️⃣Optimising Your Brand

Data can help you improve your brand strategy and tactics by identifying what works and what doesn't. You can use data to conduct experiments and audits, collect feedback, and adapt your brand to changing customer needs and market trends. Additionally, data can help you select the best channels, formats, and times to reach your audience and optimise your content for SEO, social media, and email marketing.

The internet is filled with valuable customer insights. We leverage data to refine your brand strategy and attain better results. Turn brand perception into performance with a data-driven approach! 

📌 Start Marketing Effectively Now! 

Transform your business now with up to 50% support from EDG (sustainability-related projects may be supported at up to 70% from 1 April 2023 to 31 March 2026) or MRA grants, training & development via VK Academy & elevate your application success with our 100% success rate.

Contact us today for a Complimentary Growth Strategy Consultation and Digital Audit report via https://bit.ly/VKTfreesession. 

Sources:

-https://www.linkedin.com/advice/3/how-can-you-use-data-grow-your-brand-skills-brand-development

- https://www.peteramayer.com/news/the-role-of-data-in-brand-strategy

- https://www.invoca.com/blog/state-of-data-driven-marketing-update-your-strategy