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As we enter into the last two months of 2022, the festive and shopping season has been keeping the team at VKT busy with retail marketing campaigns. It is critical for retail brands to tap into the festive shopping season and meet their annual sales goals.
๐ Why Should Retail Brands Strategize Differently to Win This Holiday Season?
According to Gartner, the key digital marketing strategies this season should take into account of hybrid shopping, search optimization and customer experience. Hence in post pandemic, marketing leaders should consider to adjust their strategies accordingly.
๐ 4 Strategies to Maximise Your Sales This Year End Festive Season
1๏ธโฃLaunch both Always On and Seasonal Campaigns Concurrently
While it is important for brands to launch seasonal campaigns during this festive season, consider launching โalways onโ shopping campaign to capture the attention of the early shoppers. In addition, brands will also be able to drive traffic to their online or offline stores, followed by remarketing to them.
2๏ธโฃ Communicate Your Brand Value, Price and Free Shipping
Consumers are taking a more cautious approach in spending due to inflation and price hikes. There is a chance that consumers may purchase few items. Retail brands can consider extending special offers, free gifts, gift cards and free shipping to encourage shoppers to stretch their budgets. Customers will be incentivised to make additional purchases as a result, and they'll be more likely to spread the word about your company's products and services.
This is a terrific strategy to increase sales because people love getting stuff for free. To prevent your brand from falling behind the competition, ensure that you look out for what your competitors are offering and strive to do the same or even better.
3๏ธโฃ Create Seamless Omnichannel Experience
Post pandemic, 38% of the shoppers will engage a hybrid shopping approach, shopping on both online and brick and mortar stores. They will do their research online before making their purchases in store. Brands which are operating on omnichannel business model should demonstrate seamless omnichannel customer experience such as providing in stock inventory status for all channels.
From customer service perspective, brands should have the ability to handle customer complaints and difficulties with tact and efficiency. Moreover, as many buyers make purchases for products and services on behalf of others during the holiday season, they are more emotionally-invested in their purchases. It is vital to ensure these customers receive the best buying experience, and you should make sure your customer service is excellent throughout this time to prevent negative publicity and word of mouth for your company.
Due to the various advantages of artificial intelligence, many business owners are now turning towards AI-related customer service solutions to improve their customer service and buyer experiences.
4๏ธโฃ Provide Exclusive Deals for Your Social Media Followers
It is undeniable that social media has a lot of influence and is a great tool for any business, regardless of size. Social media channels serve as an avenue for your brand to express gratitude for your followers' support and to encourage them to continue spreading the word about your brand on social media.
Producing special offers specifically for your social media followers is a strategy that you should consider, in order to increase sales and brand visibility during the holidays. It is the ideal strategy if your brand is looking to generate leads via your social media channels. Deals that benefit only your online followers will increase your following, popularity, and ultimately your brand awareness. As such, it is highly important to create social media pages for your business and optimise your social media presences.
5๏ธโฃ Organise Themed Challenges and Contests
The last strategy is to engage your audience in challenges and generously reward them for succeeding. While the Christmas season provides a lot of opportunity for setting up themed competitions and games, it is possible to do so at any time of the year. Participating in these challenges and contests will be enjoyable for your followers and place them in a festive mood. At the same time, your business will receive heightened brand exposure, and also convey a customer-centric attitude.
By optimising your holiday marketing strategy, you can look forward to heightened amounts of revenue. It's never too early to begin strategising, and ensure your planned strategies are carried out flawlessly so you can achieve your business objectives.
๐ Start Strategising Today!
Get started on your Christmas marketing strategy now!
VKT is a data-driven strategic consulting & digital marketing agency. We are obsessed about performance and helping businesses turn ineffective digital marketing campaigns into visible, measurable results, in the form of lead generation and revenue growth. In the past month, we have achieved 120% revenue growth for our clients, leveraging on customer insights and data analytics to formulate and optimise our marketing strategy.
With our experienced MRA & EDG Certified Consultant, VKT boasts a proven track record in achieving a high EDG application success rate that grants your business up to 70% funding for SMEs and 50% for non-SMEs. Looking to optimise your holiday marketing campaign? Contact us now for a festive digital consultation!
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